blog, business, marketing, online pr

This year, Siren Communications F&B team led by Dimitra Lily Papoutsakis was appointed to promote the launch of Sandeman Quarter, a new wine and food destination, in the heart of London’s Square Mile featuring a wine bar, restaurant and private dining spaces to media, influencers and consumers. 

We were tasked with securing local city and wider reach digital media to drive bookings, position the new brand as both a local haunt to city workers and, as a wine destination for wine and food lovers. Effectively communicating the iconic history of the venue’s location in relation to The Sandeman family along with creating mystique and interest around the private dining spaces all located in the premises’ medieval cellars we also key focuses for the team.

Promotional listings were secured in titles such as Timeout, Londonist and Square Meal alongside long-form reviews in top-tier media including Waitrose Magazine, Square Mile, Secret London, Conde Nast Traveller and leading trade title Harper’s Wine and Spirit Magazine. 

We worked closely with the internal team on content creation development, newsletter marketing and local marketing to ensure promotional material was reaching local businesses and city go-ers. 

If you are looking to launch a new F&B venue or seeking a partner that can get your existing venue back in the media and the forefront of consumer’s minds – get in touch now with the team at hello@sirencomms.com