June 6, 2023 - Siren Comms_
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blog, business, marketing, online pr

Introducing Stacey, our PR and marketing expert specialising in Siren Comms disability, charity and not for profit accounts. With a focus on ‘Made By Dyslexia,’ ‘Motability,’ and the ‘Seeing Dogs Alliance,’ Stacey amplifies their impact through strategic communication. Her passion for inclusivity and exceptional storytelling drives positive change for individuals with disabilities.

Marketing to disabled people requires a thoughtful and inclusive approach that respects the unique needs and experiences of individuals – there is no one-size-fits-all. By adopting inclusive practices, brands can create meaningful connections and tap into an often-underserved consumer segment. Here are some key considerations for effectively marketing brands to disabled people:


  1. Representation and Diversity: Include disabled individuals in your marketing campaigns and materials, ensuring their representation reflects the diversity within the disability community. This helps disabled consumers relate to your brand and fosters a sense of inclusion.


  1. Accessibility: Ensure your brand’s website, social media platforms, and physical locations are accessible to individuals with disabilities. Incorporate features like alt text for images, captions for videos, and easy-to-navigate interfaces that are compatible with assistive technologies.


  1. Language and Communication: Use clear, simple, and inclusive language in your marketing materials. Be mindful of various communication needs and offer options like text-based alternatives, sign language interpreters, or audio descriptions.


  1. Collaborate with Disability Advocacy Organisations: Partner with disability advocacy groups to gain insights and perspectives from disabled individuals. This collaboration can help ensure your marketing efforts are authentic, respectful, and impactful.


  1. Education and Awareness: Provide educational content that promotes disability awareness and addresses common misconceptions. This can help bridge the knowledge gap and foster a more inclusive society. 

By implementing these strategies, brands can authentically connect with disabled individuals, build trust, and foster long-term relationships.

If your brand or organisation is seeking inclusivity or operating in this space, Stacey would be thrilled to engage in a conversation with you. Please visit our contact page here – https://sirencomms.com/lets-talk_/


blog, business, client news, marketing, online pr

ASPECT appoints Siren Communications for Public Relations 


June 2023, London: Siren Communications is thrilled to announce a new client win; ASPECT, the UK’s leading independent multi-trade, home and commercial property maintenance firm. 


ASPECT’s founders, Will Davies and Nick Bizley, set out with the single ambition to transform and innovate the home and commercial property maintenance space by delivering expert, trusted, reliable high-quality work and service. Today, the business handles circa.100,000 call outs every year and leads in all areas of customer service by consistently delivering timely, expert diagnosis of home and commercial property maintenance needs/ jobs.  


The Siren team has been appointed to drive the strategy, raise awareness, and support ASPECT’S ambitious growth plans with a specific focus on profiling the extensive internal expertise on energy efficiency and cost reduction property maintenance requirements.  

The team will be led by Siren Comms Director Katie Wright and supported by Senior Account Director Dimitra Papoutsakis and Client Lead Phoebe Curtis. 


To find out more about ASPECT, please visit https://www.aspect.co.uk/




For more information about Siren Comms, please visit www.sirencomms.com 


For media enquiries, please contact Dimitra and Phoebe at aspect@sirencomms.com or call 07855 577738 


About Siren Comms:  

Siren Comms attained its B Corp status in November 2023.  Its team of handpicked communications experts, work with ambitious and purpose driven organisations and businesses seeking to embrace best practice in areas of sustainability, purpose and audience engagement. 


Current work spans retained and project work for businesses in purpose & not for profit, sustainable travel & transport, food & hospitality and sustainable lifestyle sectors including several other B Corp businesses.