AWARD–WINNING FLSK APPOINTS SIREN COMMS TO HANDLE UK LAUNCH
FLSK has appointed Siren Comms to handle the UK consumer launch of its premium reusable CUP and FLSK drinking bottles ranges. The agency will support across direct-to-consumer comms and focus specifically on campaigns to differentiate FLSKproducts in this highly competitive retail sector.
FLSK is available in the UK for the first time directly from FLSK.co.uk and via Amazon UK. FLSK products have achieved successive nominations, shortlist placements and awards for several significant recognitions over the last five years. The awards have all been made for design, performance and sustainability values, most notable of these are the Red Dot Awards, German Design Award, the Green Product Award for innovation and sustainability excellence and the German Brand Award in 2022. All FLSK products are carefully crafted with stylish design, high quality, peak performance, longevity, and sustainability in mind.
The team behind FLSK is committed to creating high performing, stylish products for people who want to reduce their impact on the planet and that only want to invest in the best quality products to ensure no spills, no leakages and ultimate temperature regulation of drinks. 1% of the company’s turnover is invested in the FLSK Future Fund which supports other sustainability–focused enterprise and social impact projects.
FLSK is proud of its corporate partnerships which include other peak performing brands such as Audi, Google, Lufthansa and more.
Key design and performance features of FLSK bottles are their high-quality VICC®-Technology which keeps drinks ice-cold for up to 24 hours, or hot for up to 18 hours. Using high-quality 304 stainless steel, the CUP and FLSK bottles are vacuum insulated and are completely leak proof and airtight – this means all gas and liquid is kept inside the bottle and so keeps sparkling beverages very fizzy.
On launching in the UK, Xaver Hesselberger co-founder of FLSK and CEO (Chief Executive Officer) of Kusaba Brands, said, “We are excited to bring our premium FLSK products to the UK. It is a hugely competitive marketplace, and we know the competition is strong. We are confident our beautiful products will delight and impress UK audiences seeking a completely reliable drinking bottle or CUP. These products look so stylish and outperform others. We have removed all the niggles associated with alternative brands (leaking, spillages, poor insulation) and improved our design and performance. This is why it is the German market leader. It works.”
Dimitra Papoutsakis, Client Director Lifestyle and Jack Taylor Client Director Digital will lead the FLSK Business at Siren Comms, a recently B Corp certified business.
For more information, please visit FLSK | The Original Stainless Steel Water Bottle. – FLSK Products UK
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For more information on FLSK, Siren Comms or our work please contact Dimitra Papoutsakis or Rachel O’Connor @Sirencomms.com
