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London, 23rd December 2022 – Siren Comms, the award-winning PR & comms agency with a reputation for driving commercially valuable results for its clients across consumer and corporate work, has announced today its certification as a B Corp, joining a growing group of companies reinventing business by pursuing purpose as well as profit.
Siren Communications Ltd has been certified by B Lab, the not-for-profit behind the B Corp movement, as having met rigorous social and environmental standards which represent its commitment to goals outside of shareholder profit.
The B Corp certification addresses the entirety of a business’s operations and covers five key impact areas of Governance, Workers, Community, Environment and Customers. The certification process is rigorous, with applicants required to reach a benchmark score of over 80 while providing evidence of socially and environmentally responsible practices relating to energy supplies, waste and water use, worker compensation, diversity and corporate transparency. To complete the certification, the company will legally embed its commitment to purpose beyond profit in its company articles.
Siren Comms is now part of a community of 6,058 businesses globally which have certified as B Corps. The B Corp community in the UK, representing a broad cross section of industries and sizes, comprises over 1,000 companies and includes well-known brands such as The Guardian, innocent, Patagonia, and The Body Shop.
Along with its strong track record in travel, transport and leisure, the comms business has made a focus and specialism of working for purpose led organisations for some years. It is proud to be working with Motability Operations and Uber Boat by Thames Clippers as businesses shaping their own purpose led strategies. Several of Siren Comms’ recent client wins include Delphis Eco, XeroE and Seacourt, all of which are B Corp businesses.
Chris Turner, Executive Director of B Lab UK, says, “We are delighted to welcome Siren Communications to the B Corp community. This is a movement of companies who are committed to changing how business operates and believe business really can be a force for good. We know that Siren Comms are going to be a fantastic addition to the community and will continue driving the conversation forward.
“We are pleased to have B Corps of all shapes and sizes as part of our community – from start-ups to multinationals and across many different industries. Business is a powerful force and B Corps demonstrate that you can do good in any sector. Welcoming Siren Comms is an exciting moment because they have an opportunity to lead the way within the UK communications industry. We and the rest of the B Corp community are really pleased to support Siren Comms in paving the way for a new way of doing things.
“Their commitment to doing business differently will be an inspiration to others and really help spread the idea that we can redefine success in business to be as much about people and planet as it is about profit”.
Rachel O’Connor, Siren Comms’ founder & managing partner, added, “We are incredibly proud to be a certified B Corporation Company. Since I founded Siren in 2005, our mantra has always been to do the right thing by our people, our clients, our business and the planet, and that is something that’s even more critical in the current times that we live and work in. I’m so pleased that through the brilliant organisation of B Lab UK we now officially join the B Corp Community and the whole Siren team is excited to make further strides in our commitment to pursue purpose as well as profit.”
There are currently over 1,000 B Corps in the UK and 6,058 worldwide.
About Siren Comms:
Siren Comms is an award-winning integrated communications agency. A small team of experts, working closely with a hand-picked network of partners. Siren Comms has strong relationships across Europe and the US; whilst creatively working with agencies across media buying, research, brand, digital, video and content.
Founded by CEO Rachel O’Connor in 2005, it now boasts a client portfolio that includes brands from across the leisure and lifestyle, luxury, food and drink, hospitality and hotel, destination, technology and tour operating sectors – to name just a few. In 2017, it merged with Essence Communications.
About B Lab UK:
B Lab UK is transforming the economy to benefit all people, communities, and the planet. A leader in economic systems change, our global network creates standards, policies, and tools for business, and we certify companies—known as B Corps—who are leading the way. To date, our global community includes 6,058 B Corps in 84 countries and 158 industries, and over 150,000 companies manage their impact with the B Impact Assessment and the SDG Action Manager.