Our Favourite Brand Campaigns From Rio 2016
The Olympics has certainly been the talk of our office for the past two weeks with us all flagging interesting stories in the papers and discussing our favourite campaigns, we even joined in the fun with an Olympic special of our social media round up.
As communications professionals, when an event as big as the Olympics comes around, it is as interesting for us to stay on top of all that is happening both at the games and brand campaigns.
To celebrate the end of #Rio2016, and before we get engrossed in the Paralympics, we wanted to share a few of our favourite brand campaigns around the Olympics:
Aldi’s #TotallyRio social media campaign challenged bloggers to create their own Brazilian inspired food using Aldi products. The online campaign was supported by a television ad that saw product tester, Jean Jones, speaking Portuguese comparing tea bag brands while drinking a Pina Colada. The supermarket has since revealed that its sponsorship of Team GB has boosted sales of healthy foods in store by nearly 20 per cent.
The “#ThatsGold” campaign compares Olympic athletes’ gold medal wins with people’s everyday joyful moments. Coca Cola’s ‘largest social media campaign ever’ saw influencers from around the world creating their own content and sharing what #ThatsGold means to them. In addition, the brand sponsored the pre-games Olympic torch relay and used Facebook and Instagram videos to broadcast the tour and behind-the-scenes stories with Brazilian social influencers.
As an official sponsor of Team GB, Kelloggs’ #GreatStarts campaign included athletes such as Louis Smith and Rebecca Adlington sharing their own ‘great starts’ – telling the story of how they first took up their sport. The campaign also included a competition asking people to share their own great starts for a chance to win a trip to Rio to see the Games.
Our award for the hashtag of the Games has to go to British Airways with #greattobeBAck. The airline kept a low profile this year compared to its ‘Don’t Fly’ campaign around London 2012, but was in charge of flying Team GB back to London along with all of their equipment and medals! Team GB were bought back in style on a Boeing 747 which was kitted out with a gold nose. The athletes on the flight took to Twitter posting photos with their medals, and of course champagne, using the hashtag #greattobeBAck. Team GB notched up 67 medals in Rio and certainly felt #greattobeBAck with their heroes’ welcome at London Heathrow.
What was your favourite #Rio2016 campaign?