albion and east_ canova hall
London restaurant group Albion & East instructed Siren Comms to launch its first two venues: Martello Hall in Hackney opened its doors in December 2016, followed by Canova Hall in September 2017.
Our brief included securing the reviews and exposure that would create a lasting and credible buzz, engaging influencers and ultimately driving footfall.
Our team gave on-the-ground support with the planning and logistics of both openings, organising the launch parties and targeting high-profile industry press and consumer media coverage pre- and post-event.
Siren Comms put together strategic and comprehensive media plans highlighting the USPs of both Albion & East venues, positioning them as stylish all-day social hubs in hip locations, appealing to on-trend consumers from hot-desking digital nomads to barflies and the all-day brunch set.
We set up a wide range of press reviews with top-tier media, as well as drawing and keeping the attention of London’s leading food and lifestyle influencers.
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Following two very successful launch events, Siren Comms secured more than 170 pieces of coverage for both venues across the most respected and relevant lifestyle and news titles, including Wallpaper*, Stylist, Metro and The Evening Standard – netting a combined media value of over £1.6 million.
Mentions in Time Out’s Bar of the Week and Condé Nast Traveller’s 2017 round-up of The Best Restaurants in London Right Now contributed to a total reach in excess of 150 million.
pieces of coverage
media value (£)