Social Media Round Up – Follow hashtags on Insta and Are you on trend this Christmas?

Netflix is making a list and checking it twice

Over the past week Netflix has utilised its access to our viewing habits to release what was intended to be a couple of humorous stories – a person in the UK has watched Bee Movie, the animated film starring Jerry Seinfeld, 357 times this year, and as of Monday 53 people had watched A Christmas Prince every day for the previous 18 days. While the cartoon binger was later revealed to be a mother in Scotland with an ‘obsessed’ 10-month-old, the ‘A Christmas Prince’ revelation on Twitter was met with some criticism. Namely, that the multi-million pound business was using its access to data about its users to publicly judge and mock customers; this led to discussions around fears for the future of consumer privacy. It all just feels a little creepy.

On a lighter note, for those wondering what A Christmas Prince is, the ‘Netflix Original’ has become a bit of a viral phenomenon itself this week. The festive film made on a shoestring budget (think American, made-for-TV, Hallmark Channel schmaltz) has gathered a bit of a cult following due to it being so-bad-it’s-good viewing. We can confess that a member of the Siren team has watched the film (for research purposes only, of course *ahem*) and we concur. We hated it and loved it in large, equal amounts. You can’t help but be enamoured and entertained by its inadequacies; from the ridiculous storyline and the cheap sets to the questionable acting and numerous plot holes. Forget Love Actually, A Christmas Prince is the absolute cheese-fest that we all need to add to our essential Christmas viewing lists.

Are you on trend this Christmas?

There have been many trends to come and go on t’internet in the last few years, unicorn food, planking, ice bucket challenges, they come and go only to pop up years later on your Facebook feed as an embarrassing memory. Definitely one of our favourite trends this year is the festive pineapple!

Instagrammers have been taking to the photo sharing network to upload snaps of their bedazzled Christmas pineapples complete with lights, baubles and tinsel. Could it be a sign that climate change is making Christmas a tropical affair, could it be a sign of madness or could it be a sign that people clearly have too much time on their hands? Who cares! It’s Christmas! We love them for their glitz and undeniable camp-factor, and we bet they will go ever so well with a nice Christmas ham.

Follow hashtags on Insta

Facebook-owned Instagram launched a small but important update this week, the ability for users to follow a hashtag rather than just other users.

When users search for a hashtag on the photo-sharing app, they will now be given the option to “follow”; photos with that hashtag will then start appearing in the feed. The upgrade continues Facebook’s drive to connect users with other people outside of the usual accounts they follow.

The algorithms involved will apparently filter out spammers who piggy-back off of a popular hashtag, and users will have the power to label posts as inappropriate and uninteresting in the top-left drop-down menu on each image.

The update has the potential to change the way brands interact with customers online, with digital communities forming and growing around specific hashtags. However, it also represents Facebook’s continued homogenisation of its assets which hasn’t always been a success; replicating stories on Facebook hasn’t really taken off, it remains to be seen if “groups” will take hold on Instagram.

Nice bit of crumpet

Who doesn’t love a crumpet, maybe with honey, maybe with jam, or Andrew’s personal favourite creation, Marmite and melted cheese (ooh yum). Turns out, as Warburtons discovered this week that “Crumpet Creations” is something very different to what the bread brand thought.

Asking social followers to share their best #CrumpetCreations to win tickets to a Christmas show, the family baking brand was in for a bit of a shock when it turned out that the hashtag was already claimed… by the “furries” fettish community. Needless to say, the fur-pas (sorry!) generated a lot of press when those with a penchant for dressing as furry-animals (with outfits made by a company called Crumpet Creations) started submitting their photos.

Warburtons very quickly changed their hashtag and breakfast will never quite be the same again.

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