Big Little Tent Festival
For the second year in a row this summer, we worked on the Big Little Tent Festival (BLTF) with our lovely client The Caravan Club. As research has shown that new members to The Caravan Club start off as campers before becoming caravanners, the idea behind the festival is to get kids started early. Instead of throwing them straight in at the deep end, the festival encourages families to camp from their back gardens or living rooms. Here are just a couple of the fun elements from a fantastic campaign…
The focus of the campaign was influencer engagement and social media and we tackled the challenge with five main components: partnership, influencer engagement, social media, radio survey and press office. We had fun in the office with the festival packs that came through and got a little carried away with the bunting, mini BLTF flags and wristbands!
As part of the partnership we had with family blogging giant BritMums, we got to attend the annual BritMums Live conference. It was great to catch up with some of the lovely bloggers that we work with and also make some new great contacts through a bit of networking. Our BLTF Lounge at the event was kitted out with a tent, bbq, picnic blankets and a few cheeky glasses of prosecco, great for enticing visitors! Our favourite event from the weekend has to be the cocktail making class with campervan chef, Martin Dorey who taught us all how to whip up a quick bloody Mary – we’ve certainly put that new skill to good use.
Working with bloggers is always fun – for BLTF we engaged with four parent bloggers as our ‘official festival families’. They were each tasked with holding their own BLTF and blogging about it, along with a takeover of the BLTF social feeds, which was a great way to increase engagement. Check out this fab post from The DADventurer.
Pre-campaign content creation is so important when it comes to social media activity, especially with visual events like a festival. We had a fun day out at The Caravan Club’s annual hub event at one of the sites in surrey. During the day we snapped photos, videos and vox pops – as well as stuffing our faces with burgers, hot dogs and paella – and we were able to use the content throughout the duration of the campaign.
We loved working on BLTF and seeing all of the elements of the campaign come together. In fact, BLTF was crowned runner up in the ‘best family festival’ category at the Family Traveller Awards, making us even more proud of this great activity.
Bring on 2017’s festival fun!