Almost half of the world now uses social media
This week We Are Social and Hootsuite released their Global Statshot: Digital in Q3 2017 update. The big news is that we’ve hit the monumental 3 billion mark for active social media users – that’s 40 per cent of the world’s total population. When it comes to the battle of the social platforms, Facebook still leads the way by a mile with over 2 billion monthly active users. YouTube comes in second with 1.5 billion users and (Facebook-owned) Instagram follows in third with 700 million.
When we throw messaging platforms into the mix, WhatsApp and Facebook Messenger (again, both owned by Facebook) sit just behind YouTube with 1.2 billion monthly active users each. One thing’s crystal clear, growth in social media use is continuing to grow at an impressive rate as the past quarter’s stats show one million new users every day!
Viral video overload
It has been a busy week in the world of viral videos, Marvel fans were entertained by the release of disco-era inspired remix of the film franchise’s theme in a video starring the Hoff to announce the Blu-ray launch of Guardians of the Galaxy 2, and Stacey Solomon caught the headlines with her tongue-in-cheek celebration of her muffin top. By far our favourite of the week is Simon McCoy, the seasoned BBC News presenter known for confusing a ream of paper for an iPad, who could not hide his disdain at being made to report on silly season fodder – clearly puppies on surfboards don’t do it for him… we, however, can’t get enough of them!
Facebook Videos rolling out soon
Facebook is to roll out a new video function on the social media platform. Though video has been available for years, it has mostly been amateur content or short clips, but over the coming weeks the new Video section will be rolled out to all users.
With long-form content and original commissions to take on the traditional broadcasters and newer streaming services, Facebook is firmly planting its flag on the lawns of Netflix and Amazon.
Programming suggestions will be tailored to what your friends have been watching. Shows will have associated groups where users will be able to connect with friends and comment around the episodes.
Aldi vs. Lidl – Battle of the brands
It started with an innocent question from Emily Cousins on Twitter ‘Which is better @AldiUK or @LidlUK’ which exploded into a fierce Twitter battle and virtual dance off of competing memes as the supermarkets fought tooth and nail to prove they were, indeed, the best.
The supermarkets ‘respectfully disagreed’, upping the ante with dancing puppies and Napoleon Dynamite realness, before Marks & Spencer were dragged in and schooled both of their budget rivals, dropping the mic with a screengrab of Spongebob Square pants doing the chicken!
Goodness, what would Simon McCoy make of all this?
— Chris Gray (@ChrisGSGray) August 7, 2017