Wimbledon 2017: Finding new fans for a famous tennis brand
The longest-established of the four Grand Slam tournaments made £42m in 2016 but more than half of this income came from UK and US broadcasters; executives are looking to change this. The aim is to provide a wide and diverse customer base to increase the value of their media rights and sponsorships. Attempts to reach a global fan base include Facebook page translations and production of content for Chinese and Japanese online messenger sites. Their most notable effort is the enhancement of their online presence, with the aim to engage with new fans and provide an experience for spectators that did not get tickets to the sold out tournament (or couldn’t join a south-west London queue at the crack of dawn). The new IBM Slam tracker that provides real time scores and stats and the Ask Fred ‘digital assistant’, as well as 360 degree court cameras and computer generated highlights, are proving very popular with the fans.
Some of the UK’s favourite YouTubers have raised thousands of pounds for the people affected by the Grenfell Tower disaster last month.
Popular make-up vlogger Em Ford planned a live streamed benefit show on YouTube called #YouTubers4Grenfell to collect funds for the Kensington and Chelsea Foundation. The benefit was an hour long and had popular YouTubers such as Zoe London, Oli White and Fluer de Force taking part in musical performances, comedy sketches and collaborations.
The highly entertaining, live show encouraged viewers to donate to the JustGiving page for Grenfell Tower and raised at least £4,000. Creative Nerds, producer of the benefit stated “With help of a hard working backstage team and the YouTube community we’ve been able to raise a fantastic amount of money to support Grenfell residents.”
Germany gets tough on social media
Germany is getting tough on companies that fail to remove online content that is “obviously illegal”. The new measures come into play from October 2017 and will force companies to take down posts containing hate speech or other criminal material. The laws are some of the toughest in the world and the penalties are high with companies facing fines of up to £5million. The law is in reaction to the increase in hate crime which has risen 300 per cent in the past few years. The bill is not without opposition, human rights campaigners have claimed that the violations are very dependent on context and that it affects freedom of expression.
Watch this space to find out how many other countries follow suit.
Getting that itchy feeling!
If you’re not itching now, you will be by the time you finish reading this.
In one of the more gross stories of the week, a study by the British Association of Dermatologists has shown that smartphones are causing an increase in head lice among young users. The study of 200 youngsters found that those who used smartphones and tablets were twice as likely to fall victim to a lice infestation. Of the 98 kids who didn’t have a smart device, only 29 per cent had experienced lice compared to 63 per cent of kids who did have a smart device.
Whilst it’s clear your new Samsung or iPhone is coming with a dose of nits pre-installed, the cause of the increase is speculative; it’s thought that groups of youngsters huddled around the same screen in close proximity provide the perfect conditions for the parasites to spread.
We’re scratching our heads over this one (oh wait… eek!).