Social Media Round Up – Silver surfers and more stories…

Thumbs down

For many years social media users have been asking Facebook to introduce a dislike button to its status features and this week it was announced that the social giant is trialling a ‘thumbs down’ reaction on its messenger service. Users will now be able to respond to private messages by hovering over them using ‘reaction emoji’s’ such as like, love, angry, thumbs up or thumbs down. Facebook founder, Mark Zuckerberg, said that over three billion reactions were used on the platform over the past 12 months and love was the most common. It’s great to see that Facebook’s reactions are proving popular and it will be interesting to see what people think of the new thumbs down option.

More stories

Just as we predicted in our Social Media Round Up a few weeks back, Facebook has finally given in to the trend and created its very own disappearing content feature. After introducing the feature to other platforms that it owns including Instagram and Whatsapp, Facebook has rolled out its own version of the popular function called Messenger Day. In a similar style to Snapchat Stories, the new feature was tested in Poland and Australia and allows users to share decorated photos and videos with friends that disappear after 24 hours. However, instead of uploading their stories to ‘My Story’ as it is named in Snapchat, users can upload their videos and photos to ‘My Day’. As we continue to tell stories on social media, we look forward to seeing how the platforms evolve further to all people to be creative… Twitter are you next?

A tale on International Women’s Day…

In a week that included International Women’s Day, a Philadelphia man trended on Twitter as he told the tale of an email experiment with a female colleague. After Martin Schneider had accidentally been sending emails signed ‘Nicole’ from their shared inbox he suddenly understood why this woman, his equal in knowledge and experience, took longer to complete tasks with clients than he did. After being constantly questioned on his (her) suggestions and even asked if he (she) was single, Martin realised “the reason she took longer is because she had to convince clients to respect her”. The experiment demonstrated to Martin that he “just had this invisible advantage”. The real sad truth is that like many women – and other minorities – Nicole was used to this treatment and saw it as part of the job. You can read the full thread here https://twitter.com/schneidremarks/status/839910253680553988

Silver surfers take Instagram

STOP whatever you are doing and head to @bonpon511 on Instagram to meet Japanese couple Bon and Pon. Their names rhyme, their clothes match, they are both over 60 and they are putting a smile on the social media world with their perfectly co-ordinated chic outfits and silver hair. With a whopping 264,000 followers and counting, we (oh, and the BBC who covered the story…) can’t wait to see what these ‘silver surfers’ do next.

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