Social Media Round Up – Instagram Zoom And Making Money With Twitter
MONEY MAKING WITH TWITTER_
There was some great news for avid video makers or budding directors this week as Twitter revealed it will begin to share revenue generated from videos with the creators themselves. The news follows previous announcements that the social media giant has increased the number of livestreaming events available to users and increased the maximum length of time for video posts from 30 seconds to 140 seconds. Time to get creative and start filming some great Twitter content!
We all love a good hashtag, and even more so when it’s for a good cause. Throughout August, men around the world shared selfies on Twitter and Instagram making an ‘OK’ symbol with their hands along with the hashtag #ItsOkayToTalk to encourage men to talk about mental health. The campaign was started by rugby player Luke Ambler and has since trended in the UK and Australia. Across the month campaign, the hashtag was used by celebrities such as Ricky Gervais, Danny Cipriani and Harry Potter star Matthew Lewis. Luke started the campaign with a Facebook page in support of the charity, Campaign Against Living Miserably (CALM).
ZOOM IN WITH INSTAGRAM_
Time to put your magnifying glass away because Instagram has introduced a brand new zoom-in feature. This means that unlike before, where an attempt to zoom might result in an accidental ‘like’, users can now easily get a closer view of any image or video. Now we’re not limited to our phone’s screen size and can get up close to the detail, thanks Instagram.
VMAS ON SNAPCHAT_
Did you watch the MTV Video Music Awards’ live story feed on Snapchat? If you did you were in the company of 21 million other Snapchat users. This year’s awards show had MTV’s biggest ever digital reach, with the Snapchat account recording 30.5 million video views on the night. Followers of the MTV Snapchat account could watch live feeds from the red carpet, behind the scenes videos and performances recorded by the crowd. These figures mean that three times more people watched the show on Snapchat than those who watched on television (6.5m tuning in the ‘old fashioned’ way). Could we be witnessing the beginning of the end for TV?