The fastest growing social media site, Pinterest has made history by hitting 11.7 million unique monthly users in Jan, making it the first standalone site in history to cross the 10 million mark. Though ‘pinterest’ users are mostly female, their ages are evenly spread between 25 and 54
Twitter unlocks archive
Companies will now be able to search and analyse up to two years of twitter updates, for market research purpose only. In order to track and predict events, plan campaigns and target the right audiences, firms will be able to search back to January 2010. Previously, only 30 days of tweets were available for companies, and consumers were only able to access posts from the last seven days.
Apple has announced a media event on 7 March, at which the company is expected to launch its latest iPad. Invitations sent to journalists read: “We have something you really have to see. And touch.”
Online travel spend increases
According to the IMRG Capgemini e-Retail Index, UK shoppers have spent £6bn online in January, an increase of 16% from last year. The travel sector has seen the biggest growth, hitting a 205% month-on-month increase since December.
For the first time, Facebook is introducing mobile ads, as well as premium-rich media formats. This means that for the first time, premium ads and sponsored stories will appear on the social networks log-out page and on its mobile app.
Angry Birds Land
All Angry Birds fans will now be able to visit a theme park in honour of the game – Angry Birds Land – which will open this April in Finland. There will be a number of rides and activities, as well as a ‘magic places’ area that will house interactive games. This will be the first official Angry Birds theme park, and will open on 28 April.